About Ahmed El Hefnawy, MBA

Ahmed EL Hefnawy, MBA

Product & Market Development Sr. Manager

Free Lance Consultant & Trainer 

Certified Assessor with track record for SHL

Certified NLP business Practitioner.

CPI Certified Leadership Assessor & Coach

Experience in a nutshell: 

Innovation and CX Senior Manager since 1 year until present driving Etisalat TRI*M index to be ahead of competition by 4 points, enhancing OMNI Channels Experience.

Led Etisalat Mid. & HV Segments development for almost 5 years with CAGR of 40%.  

Drove a differentiated sales experience and value propositions for retail and trade channels to insure full engagement of both consumers and the company objectives (Base & Revenues). 

- Over 7 years of budget accountability, channel development initiatives and managing profitable propositions for pre paid, post paid, HS bundles and data services across year calendar with distributors, Co-branded outlets, and owned stores during my role as channel propositions and development manager at Vodafone and Etisalat.

Over 3 years experience of managing post paid, high value segment and handsets bundles with track record of driving gross Ads and revenue budget through operator’s channels mix during my role as niche market segment Sr. Manager at Etisalat.

Extensive experience in BTL communication and tactical initiatives in traditional and non

Traditional channels.

Proven track record and leadership in leading direct reports and cross-functional teams (MARCOM, Sales, Customer Operation, IT…etc.) to achieve results and department KPIs. 

Goal-driven and customer centric behavior developing value propositions.

Free-lance telecom business consultant in segment, hardcore channel sales, and staff development (Jawwal Palestine and Omnia Tel. in Jordan). 

Free Lance trainer with professional experience in leadership, consumer sales, marketing, and communication, beside special dedication to NGOs for community development.

Hold an EMBA in General Management from EIASE School of business in Spain affiliated with Nile University in Cairo, and hold Professional Marketing Diploma.

Certified International Assessor by HSL London, have assessed over 300 employees over the past 3 years. 

Certified Leadership Development from ATA global organization.